OUR STORY
2017 – An idea arises
It all started with a thought: What if we could make our very own product – a product we could stand behind 100%. We had previously run a webshop with catalog clothing and began to see a clear pattern. There was one thing that kept recurring, that jeans were often returned. Either there was something wrong with the fit, restrictive materials, or the standard sizes were not made for 'real people'.
We had to find a solution to that! And that became the start of Perfect Jeans. Our dream was to create a pair of jeans that could accommodate differences, were comfortable, durable, and at the same time pleasant to wear all day. And most importantly, that there was a size and length for everyone. We wanted to create something that felt perfect for the individual.
2018 – We start from scratch
It sounded simple, but it wasn't. We quickly realized that we couldn't just use standardized fabrics, as they didn't meet our requirements. The next problem arose when we tested fits based on traditional standards, which also didn't yield the desired result. We had to create something new – from scratch.
We began developing our own fabrics, where we could adjust stretchability, durability, and softness. It was also important to find the right type of dyeing, so the black jeans actually remained black. Additionally, we had to design new fits based on real bodies and not statistics.
It was a year of mistakes, frustrations, improvements, and great progress. But we didn't want to compromise.
2019 – Launch!
Finally! After a year and a half of hard work, we had a pair of jeans that we were truly proud of; our Skinny Ravens. They kept the black color, were stretchable, soft, and had a fit for all the shapes people come in.
We pressed the button and on June 12, 2019, we could launch Perfect Jeans. The response exceeded all expectations, and the first batch was quickly sold out. We reinvested every penny and built the company without investors.
That was the start of our journey.
2020 – A new classic!
Our black skinny jeans had gained a strong foothold in the market, but we dreamed of expanding our range. We started working on our three blue colors: Skies, Geraniums, and Royals.
Even though we now had the recipe for Perfect Jeans, the blue color was difficult to get just right. But after many tests and adjustments, we achieved what we were aiming for.
2021 – Too hot for jeans
In the summer of 2021, it became a bit too hot to wear jeans. But it was also the perfect opportunity to introduce our new Perfect Shorts and Perfect Capris, with the same fit, materials, and comfort. The range grew, and we could feel that we were truly heading in the right direction.
2022 – What about the men?
With our vision of creating jeans for different people, we did not only mean different women, but also different men. Therefore, we were also very pleased when we could finally present our Perfect Jeans for men in a Slim and Regular model. The same comfort, quality, and colors as for the women – everyone should have the same opportunity to find the perfect jeans for them.
2023 – New fits and colors!
We expanded our shorts and capris range with our Regular fit while also being able to present them in new colors. And colors, yes, there were many in 2023. Fresh and summery colors for the warm days and new deep colors for the fall. Especially the white color required a lot of development, but the result was light and summery jeans that were not see-through.
2024 – Denim in a new way!
We had long had a great desire to make a pair of Perfect Jeans in denim. Not just an ordinary denim, but a pair of denim jeans that were just as comfortable and stretchable as our original jeans. After countless fabric samples, we could launch our reimagined version of the classic denim jeans on May 12, 2024. The response was overwhelming, and today our blue denim jeans are among our best-selling products.
2025 – More colors and new opportunities
We are constantly working on new products, and in 2025 we have introduced even more products, colors, and styles. Among other things, you can find two gray denim shades or brighten the day with our four pastel colors, which are now a permanent part of the range. It may also be that a pair of capris in a new fit is more your style, or maybe even a pair of light jeans for men. We are proud of all the products we have introduced and are so happy for your positive reception.
