OUR INITIATIVES
We have chosen to focus our efforts where we can make a difference. Therefore, we put our energy into making thoughtful, honest, and consistent choices so you can shop with a clear conscience. We don't believe that big slogans make a big difference, neither for us nor for you, but rather actions – big or small.
We are partners with Shopify, which supports the development of technologies that actively remove CO2 from the atmosphere. Through their Sustainability Fund, we indirectly contribute to projects like air capture, replanting with drones, and long-term CO2 storage. It is not a solution to everything, but it is a step in a better direction.
All our deliveries are CO2-compensated through Shopify. This means that every time you order something from us, we indirectly support projects to reduce the amount of CO2 in the atmosphere.
It's a choice we've made with our hearts. For us, it's about taking small steps in the right direction, rather than standing still.
Animals should not suffer harm during clothing production. Therefore, we have chosen that our products should be free of animal materials. It's not something we advertise heavily, as we believe it should be a natural part of modern clothing production.
The small label on the back of our jeans and jackets may look like leather, but it is made of high-quality PU leather, which is a vegan alternative.
You should be able to wear Perfect Jeans with a clear conscience.
We know that 80 percent of our included return labels are never used. Therefore, we have chosen a solution where you print your own return label (or have it printed at a parcel shop) if you wish to return something. This saves thousands of labels annually. For the same reason, we pack your jeans without unnecessary filling. Our packaging is simple and can be reused.
That's why we also encourage using the same bag for a possible return or exchange. Even small actions can make a big difference.
When we developed our first black jeans, the goal was clear: We wanted to solve the well-known problem where black jeans quickly lose their color and become gray. It was not just about preserving the color, but about creating a pair of jeans that could last – both in appearance and quality.
For us, durability starts with the material. Therefore, we use only fabrics that we have approved down to the smallest detail. Our textiles are carefully tested for color fastness, comfort, stretch, and durability. And we work exclusively with manufacturers we trust – partners who can document proper working conditions and a responsible approach to production.
We believe that the most responsible choice is to create jeans you want to wear again and again. Not because you have to, but because they still fit well, look good, and feel right every time you put them on.
